VICTORIA TRAN
BEAUTY AND THE BEAST MUSICAL Mar/Apr 2016
MUSICAL ADVERTISEMENT.
Marshall Fundamental's Academy of Creative Industry's production of Beauty and the Beast.
The project required the advertisement of the musical through Facebook ads, posters, and videos. Goals of the project were to gain local attention, market towards the parents of children aged 5-17, and foster an awareness in Pasadena for those who have an interest in entertainment and art. All marketing materials were aimed to capture the romanticized, fairytale, and mystical aspect of the film. The messages that were conveyed through the project consisted of generosity, selflessness, the misleading nature of appearance, and the persistence of love.
POSTER DESIGNS.
The main visual component in advertisement to draw an audience for the musical.
Designed in Adobe Illustrator. The poster design consists of Belle's hands holding the tea cup and Beast's hands pouring the tea. The poster is essentially aimed to portray the hospitality and generosity captured in "Be Our Guest".
A rose on the tea cup is symbolic of the Beast's rose. The tea cup and pot are representative of Chip and Mrs. Potts.
Designed in Adobe Photoshop. The watercolor texture of the image and the paper texture of the background is aimed to mimic a story in one of Belle's books. The poster captures the fairytale and magical aspects of the movie.
The foreground was made to be brighter and aesthetically pleasing to represent Belle's kindess and beauty. The background contains darker shades to represent the curse on the Beast's castle and how it lures Belle in.
Designed in Adobe Illustrator. The poster is synonymous to the scene where Beast is climbing on the castle to reach Belle after fighting with Gaston. It represents how the Beast is willing to sacrifice himself and allow himself to be in danger for Belle.
The poster was created along the lines of a minimalist style. With the yellow and blue representing the Belle and Beast respectively.
FACEBOOK ADVERTISEMENT.
Posters adapted to Facebook advertise the muscial to friends and family efficiently.
VIDEOGRAPHY.
Videos made of Marshall's cast & crew of Beauty and the Beast.
Rehearsal.
Opening Night.